Harley-Davidson Financial Services Web and Social Media Campaign

With new visual identity style-guide, the mission of updating the looks of H-D Financial Services marketing web pieces was tricky. On one side, I had to involve new branding elements in such as a serif typeface and splash paint textures. On the other side, I had to ensure that the outcome pieces will look cohesive with other company’s web pieces that still bear outdated visual identity elements. Agency: Critical mass; Creative Direction: Keith Henneman; Art Direction and Design: Daniel Fain; Photography: Harley-Davidson