Harley-Davidson Financial Services Webpages and Ads Redesign

With new visual identity style-guide, the mission of updating the looks of H-D Financial Services marketing web pieces was tricky. On one side, I had to involve new branding elements in such as a serif typeface and splash paint textures. On the other side, I had to ensure that the outcome pieces will look cohesive with other company’s web pieces that still bear outdated visual identity elements. The work had to be done in a fast pace, and the results were satisfyingly fun. Creative Direction: Keith Henneman, Critical Mass; Art Direction and Design: Daniel Fain; Photography: Harley-Davidson

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