Lithium-ion Batteries Social Media Ad

Lithium-ion batteries can cause a fire in trash cans and trucks, putting people and animals at risk. Waste Management wanted to deliver this message on social media, hoping to educate customers that they shouldn't recycle nor toss those batteries in their usual bins. We created a unique easy-to-read imagery/animation designed for social media followers' short attention span.
Creative Direction: Julio Olvera; Art Direction: Daniel Fain; Writing: Alec Beiniawski; Motion Production: Alexey Mamay, Mike Cotto

Four Random Projects: