Waste Management Pride Month Video Ad

Waste Management needed to communicate to all of its customers and employees that they are celebrating pride month. We utilized the brand's color palette as the symbolic pride rainbow and compsed layouts with straight and non-straight lines motifs to acknowledge the diversity of the LGBTQ and the community. Creative Direction: Julio Olvera; Art Direction: Daniel Fain; Storyboard Design: Daniel Musa, Henri Zou; Writing: Hannah Morrow; Animation: Alexey Mamay;

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